Invest time in creating SEO optimized content related to your field. Food lovers search and find your content through search engines.
Promote to customers with offers on popular days or time through a high converting landing page. Turn them into leads.
Send strong message to the target audience by designing appealing ads. It's important that audience notice your ads and click on it.
Optimize Facebook and Google Ads with hyper targeting options. This ensures that the ads reach to your customers at low cost.
Build long term relationships with leads by sending timely and relevant emails .
Social Media is a powerful medium for building long term brand relationship with customers. Get earned media through shares and likes.
Restaurant promotion can be done in several ways. You can advertise on TV, newspaper, radio or online. The former three mediums require high investment and have poor audience targeting options. Online marketing or internet marketing can be a great tool to reach new and existing customers. Here’s a detailed marketing strategy to promote a restaurant online.
The first and the most important step to advertise restaurant online is to create a website. Creating a website is very easy. You can use WordPress to create and manage the restaurant website. WordPress is web software you can use to create a beautiful website or blog. However, you would need a domain name and a server for the same. If you need any help in setting up a WordPress website for your website, contact us and we would be glad to help you.
Update your website with all the relevant information about the restaurant. Create a brand story, update menus, post pictures of your restaurant’s interiors, post stories related to your chef & happy customers. Ask customers to leave feedback online on the website.
Once you have created a website, you need to start getting traffic on the site. Social Media is a great tool to get initial traffic. All your customers are on Facebook, Twitter or Google +.
Social Media can help you to reach existing and new customers with your brand message. Build a loyal list of Facebook and Twitter fans by asking customers to like your page and offer a drink in return.
If you have wondered how to advertise your restaurant on facebook, here is a short Marketing Plan for restaurant
Research on the current brand of your restaurant. Find the target audience who connect to it. Then, think of how you can reach that audience and their friends. Create a Brand Strategy in sync with the existing brand and continue it on Social Media. If you are famous for best Samosas in town, then sustain that brand image on Facebook as well.
Stay connected to your customers with regular Facebook posts, high quality graphic images and engaging content.
Here are some Facebook posting tips:
(i) Weekly updates of menu items
(ii) Updates on daily discount offers
(iii) Upload video reviews of your satisfied customers
(iv) Introducing a new item on the menu, invite your fans to come and try it and ask for their feedback. Update the Facebook page with the customer’s feedbacks
(v) Read about success stories of some of the best restaurants in the world who leveraged Facebook for advertising.
Many restaurants don’t have an idea that they can leverage Google for Free Advertising through Google My Business. You don’t always have to start with Google Paid Advertising (Pay per click ads).
Google wants to provide relevant information to its users through local search results. When people look for products or services around their location, Google can show up your business page.
When you set up your Google my Business account for your restaurant, it would show up on Google search, Google Maps, Google+. What more, you would be found across devices.
How to set up Google My Business account for restaurant: You need a few details to set up your account. Remember that no coding skills are required for this set up.
(i) A short description about the restaurant. For example, what’s on menu, popular chefs, your unique value proposition
(ii) Contact details of the restaurant such as address, phone numbers, website, business hours and other contact info (such as Facebook Page, Whatsup number etc)
(iii) A logo or an image for the restaurant (Even a picture of the restaurant would be enough)
That’s it. Got to Google my business now and set up the listing.
Along with organic promotion tips given above, you can also advertise your restaurant using paid media. Facebook ads are easy to start with. You just need a small budget and you can show your posts to the people around your restaurant. You may also leverage custom audiences based on phone numbers and email ids to target existing customers with your offers. You may also opt for our Digital Marketing service and we would help you to advertise on Facebook and Google. Put your request by filling the form given above.
Create Promotional Images for Your Menus: Read the article “Why restaurant meals don't look like the ads” . In this article Katie Little tells us about how food stylists use advanced imaging techniques and attention to detail to create stunning and mouth-watering images for their menu items.
A few days back, I happened to read the description of chicken wraps and egg wraps on a paper on the plates given at McDonald’s Restaurant. The description was elaborately written to inspire thoughts of hunger and taste in the minds of the customer. Here is a description of McDonald’s spicy chicken wrap on their website. “You will love the balanced blend of fresh soft tortilla wrap with tender and juicy chicken, fresh crisp lettuce, firm tomatoes and onions. Further topped with delicious creamy sauce……..” - Source McDonald’s Website Look how they have used the words “fresh, tender, juicy, crisp, firm” etc to inspire a customer’s thoughts. Include similar words in your ads to inspire thoughts of hunger and taste.
Zomato and TripAdvisor are review websites where customers can leave feedback about your restaurant. New customers search on Zomato for menus and ratings of restaurants. Let them read good things about you by listing your restaurant on these two sites.Get Started
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