Arts classes, be it for kids or aspiring artists or just a hobbyist’s lounge – is one of the most fiercely competitive business to be in. Not only do you need to establish credibility in the eyes of potential participants, but constantly offer new services or launch new events for a continued engagement with current participants to ensure continuous business. If you fail to evolve then there is bound to be a drop in the number of repeat participants. Given the nature of the business getting a repeat participant is difficult; however, a loyal participant will be an excellent Word-Of-Mouth Advertiser for you. Hence, keeping a loyalist informed of all your latest activities is a better bet than losing him to the competition?
Letting the current and potential participants know of your recent offerings can help thrive your business. Online Marketing techniques offer you the benefits of reaching out to the right audience, at the right time and result in the right outcome to make your business grow.
To position yourself uniquely in this space, you need to communicate something that the intended audience wants to hear and therefore gives them a reason to come. Having an upbeat website for your arts class with a clear message on the added benefit that you offer
– ‘What are you doing that is different’ or ‘Why are you better than the competition in the area’ – will strengthen your visitor log. Creating content related to your art classes, uploading pictures and videos of your events and allowing participants to post reviews and blogs will help you in getting a better search ranking for your business whenever someone searches for Arts Classes like yours. These days people having a hobby of performing arts, fine arts, painting, drawing, sketching and dancing watch YouTube videos and learn from it. Many dance and music teachers have their own YouTube channels where they upload session videos. Painters and fine arts professionals use Instagram, Pinterest, Facebook and Tumblr to upload pictures of their paintings and art. Like ‘The Musician Ship’ website that has a prime focus of helping children succeed through music, puts forth its message directly and upfront. Even the website of ‘Delhi Dance Academy’ puts forth its offering right on its home page. A clear communication about your offerings and who can join your classes ensure that your website gets displayed amongst top search engine results
Blogs are an excellent way of sharing frequent updates to promote your art and your classes. If you have a website, make sure to link it back. Blog entries get indexed into the search engines more quickly than changes that you make to your website. Hence it is an amazing channel to spread the word around quickly and effectively. For classes that target budding artists, these blogs play an important role to let people know of the latest trends in the field of their interest and how your classes equip them with all the required skills. Even our maximum visits come from our "digital marketing blog" which we created to help Indian businesses.
No business can run without keeping a tab on customer sentiments and the industry trends and running an Arts Class is no exception. Actually, it becomes further more important in case of such businesses as most of the potential participants depend a lot on word-of-mouth advertising before zeroing down on a particular class.
Having effective and highly targeted Social Media pages will not only let you showcase your brilliance, but also let your existing participants give great reviews on your efforts and how your commitment to the classes has benefitted them.
To promote your business on social media, try and manage as many platforms as possible – be it Facebook, Twitter, Google+, Instagram or Pinterest. Remember the key to increase your reach is to be available at all platforms where your potential participants are.
Using Google Adwords, you can opt to let your advertisements appear on premium locations on Google search results. Using digital marketing services offered by SocialBloop allows you the flexibility of advertising with a fixed online advertising budget and generates customer enquiries for your business
This technique can help you send targeted information to the potential participants, who visited your website or your Social media pages and shared their contact information. Keep the content of the email highly relevant to the participant, otherwise email marketing attempts may back fire and result in a negative publicity for your classes. This is a powerful technique for businesses that aim at providing highly professional services – in your case a professional Art class for candidates preparing for admissions in National/International Art Schools.
Enrolling in web directories like Skillzot, ThinkVidya, Yellow pages, Justdial etc. ensures that your potential customers find your business when they need services like yours. This also improves the search result ranking for your business. So, why wait now. If you are an artist who loves teaching their skills to others, then reach out to us. We will help you advertise your dance, music and paintings classes Online. Just fill the above form and we will reach you. We are pretty nice people to talk to.Get Started
SocialBloop is one of the best digital marketing agencies in India operating from Delhi. We are highly reputed in providing digital marketing strategy, email marketing, landing page design, Pay-Per-Click advertising, Social Media advertising, content strategy and Inbound marketing.