Do you have a Jewellery store? Are you trying to reach new customers using Facebook and YouTube. Well, you can certainly grow your business tremendously by applying the advertising methods noted below. And yes, these methods are completely free. Incorporation or ideation of business is one thing but reaching to your potential or target customer is another or you can call the most important for growth. Digital marketing provides you the required platform to increase not only the visibility of your business but also instrumental in exponential sales growth. Here are some of the digital marketing tips and strategies to advertise your jewellery store using Digital Marketing.
Create Website for your Business
In today’s connected world where people spend most of their time online , it is absolutely important to have web presence for any business. One of the major issues with small and medium businesses in India is that they have least web presence. That’s why they are losing to online retailers who are sucking the sales of local businesses.
However, you can have an online presence for your local business easily. Create a website within minutes using one of the free methods given below. Note that you need zero coding or website designing knowledge for creating websites on these tools. Even socialbloop is created on WordPress, without any coding knowledge.
a. Use Wordpress: Create your new website on wordpress for free
b. Use Google Sites: Google Sites help you to create a website within minutes. Creating a website on Google sites is as easy as editing a word document.
Having a website also allows you to have your own landing pages optimized for conversion http://socialbloop.com/landing-page-design-service/. If you ever plan to go for advertising on the internet, you would need a landing page.
Contact us for a free consultation on website and landing page creation.
Register on Google My Business
Google my business is a free service by Google to list local stores and services on Google search results. Customers in your locality looking for Jewellery or Fashion accessories can search for “Jewellery Store in Noida Sector 16” and here is the result that you get.
The details of your business can also appear in such local searches if you opt for Google my business. Contact us for a free consultation on setting up Google My Business.
Pre-research before launching the campaign
4 Ps of marketing is Product Price Place Promotion. Product and price is in the hand of business owner, they can decide what the product they want to sell and what will be the reasonable price of it.
Launching your campaign on Facebook and other social media
Advertise on Facebook
Create a Facebook page for your jewellery business. Reach your existing and new customers with your marketing message. Post pictures of new designs. You can also post pictures of your customers wearing the jewellery. Promote offers on your upcoming designs. Contact the best Facebook Advertising Agency based in Delhi, India
Advertise Using Google Adwords
Customers search for pretty much everything online these days. Jewellery and fashion accessories are not an exception. You can show your ads on the top and the right hand side of Google search results page or diplay ads on YouTube using Google Adwords. Google adwords can be a risky affair if you don’t have skills to manage adwords account. You need a proper conversion methodology, a landing page and intent optimized keyword strategy to build a profitable adwords campaign. SocialBloop is a trusted and experienced Pay Per Click ads management company in Delhi. We can help you run profitable google adwords campaigns which not only bring more leads but more customers as well.
Use Sponsored Stories to Get Likes
Run Facebook ads that showcase that their friends Likes and used your brand. Sponsored stories take word-of-mouth recommendations and promotion. It is their friend saying and not you “Hey look I have liked this and want to tell you”.
Use Check-in features to promote your store location
Powerful ways of advertisement and boost customer’s footfalls. It creates ads for customer’s friends when they check-in at your store.
Optimize and analyse your ad-manager campaign
Your have to regularly analyse and monitor the campaigns you have set to optimize the return of marketing investments.Update ads and targeting audiences often to effectively find your right customer.
To know more on how to use Facebook to promote your business, read our article: Why Businesses Need a Facebook Marketing Plan .
SocialBloop is one of the best digital marketing companies in India based out of Delhi. We are a bunch of Social Media and Marketing enthusiasts helping our clients to build traffic and convert them into customers.
We started in 2014 and have serviced more than a dozen clients spanning across e-commerce, travel, education, technology and healthcare.
Our team comprises of graduates from IIMs, IITs, NITs and BITS. You can rely on us for digital marketing strategy to increase your website visits and convert those visitors into customers