How to Advertise MBA Entrance(CAT & GMAT) Coaching Online

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How to Advertise MBA Entrance(CAT & GMAT) Coaching Online

The Ultimate Guide to Advertise Your MBA Preparation Institute

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Do you have a CAT or GMAT preparation institute? Are you losing students to bigger brands? Have you invested heavily on traditional advertising, and failed to get any results? Well we have solved all of these problems for you. You can implement these free online advertising tips right now to get more student enquiries and more sales of your CAT or GMAT preparation programs.

Important Steps for Increasing Online Presence through Online Advertising

Create a website

A website is the best promotional material that you can ever create for your coaching institute. It is accessible all the time from any part of the world. It is available on-demand i.e when people need coaching services; they search on Google and reach an institute’s website. A website is accessible across all devices & at all times.

Attract Students with Content

n the current age of Internet, students do a lot of online research about their career prospects. They search for “best coaching institutes”, “past year questions solutions”, “Free practice papers” “Free Verbal Practice Tests” and many other terms. If your website doesn’t have these information and content, MBA aspirants won’t come to your website. So, it is absolutely important to create quality and relevant content targeted towards your prospective students. 
Tip: Start with putting all your promotional material online. The content which is in public domain and is offered free by your institute should also be available online.

Ensure Conversion and Enquiry Generation on Your Website


You should have a form where students can put their enquiries. This helps to convert students coming to your website into prospective leads. Offer them an enticing Freebie to motivate them to give their email ids and phone numbers. After they put their contact, you can send promotional content through email or SMSs regularly or whenever you have a new CAT or GMAT course coming up.

Sell your USP

What differentiates your CAT/GMAT Prep institute from your competitors? Do you have small batch sizes? Do you provide individual doubt clearing sessions? Or does your CAT/GMAT Prep Company provide online mock tests? Whatever is your USP, highlight it on the home page of your website. Tell the students why you are different from others. This will help you beat the competition and fight big brands.

Creating and maintaining a website is easy

Creating and maintaining a website is much easier than you think. You can create a website on wordpress.com, Google sites or Blogger. We recommend that you create a self-hosted wordpress site. Browse through their free collection of education website themes and start your website. We offer free consultation on creating “wordpress websites” to our readers. Guess what! Our website is built on wordpress as well without any coding knowledge.

Spend Less on Traditional Advertising

Traditional advertising such as newspaper ads and radio ads are incredibly high priced. They are not effective in terms of targeting the correct audience. While they are good for brand advertising and creating awareness, they are quite a waste of resource for direct response advertising (i.e. collecting leads, promoting a specific event)

Online Advertising is for everybody

Online advertising could be started on small budget. After your business starts to get good results, you can increase the budget. Online advertising is for everybody, be it a small boutique shop or a big national brand. Though online advertising costs low, it requires awareness of the marketing tools to reach the correct audience. We provide free consultation to help MBA/GMAT coaching institutes to start advertising on the Internet (Facebook, Google Adwords and on content websites.

Local Search Listing on Google My Business

Google my business provides opportunity for businesses such as yours to come up on Google when prospective customers do a localized search. For example, if a student searches “GMAT Prep coaching in Delhi”, here is what he will see:

The listings in the highlighted box are not paid ones. These are completely free and relatively easy to set up. Get your CAT/GMAT coaching institute on Google My Business today.

Advertise MBA Coaching on Google Search

You can get on the front page of Google using Google adwords. Search ads or PPC ads are the paid listings which appear on the top and the right side of Google when a person performs a search query. For example, if an aspirant is searching “CAT- Coaching” we get the following on Google:

As you can see there are ads on the top and left side. Your ads can also appear at these positions if you bid on Google Adwords. Learn more about Google adwords with these videos:

Advertise MBA Coaching on Content Publisher Sites

Besides Google and Facebook, you can also reach GMAT and CAT aspirants by showing ads on content websites. Content Websites are basically websites which have a lot of useful content on a topic and which rank high on search engines for various keywords related to that topic. For example, if there is a website which publishes useful content related to MBA entrance/CAT and GATE, and has a huge reader base, then you can have a tie up with them to show your ads on their websites. Some of the sites which I found useful are:

http://www.bschool.careers360.com/
http://www.mbauniverse.com/mba-exam-preparation/

Advertise MBA Coaching on Facebook

Whether you are a new CAT/GMAT coaching institute or an established one, you need to have a social presence. Social media is a hangout place for people around the world. People find interesting content/opinions/views through their friends or extended network. A majority of the internet time is being spent on social media such as Facebook and whatsapp. Facebook is also useful for business such as yours to connect to new and regular customers. Your existing customers can share your posts and help you reach new customers. Facebook is a great advertising platform as well. Using its advanced targeting methods you can reach the students in your area who are interested in CAT/GMAT preparation. It has several demographic targeting options such as age, college name, graduation year which are particularly useful for education sector.

Communicate With Students on Forums

Students interested in GMAT/CAT preparation spend majority of their study time online on educational forums and websites. Forums such as gmatclub, beatthegmat & pagulguy are useful to connect with students have succeeded on GMAT and CAT. New aspirants ask questions related to syllabus, exam pattern, preparation etc. to successful candidates. You can take part in these conversations to establish the authority of your prep institute. Leave your signature and website name, mention your brand or leave freebies for students. This helps to get attention of MBA aspirants. If you need any help on marketing your MBA coaching institute or website, then contact us. We will be glad to talk to you.

Advertise MBA Coaching on Facebook

Whether you are a new CAT/GMAT coaching institute or an established one, you need to have a social presence. Social media is a hangout place for people around the world. People find interesting content/opinions/views through their friends or extended network. A majority of the internet time is being spent on social media such as Facebook and whatsapp. Facebook is also useful for business such as yours to connect to new and regular customers. Your existing customers can share your posts and help you reach new customers. Facebook is a great advertising platform as well. Using its advanced targeting methods you can reach the students in your area who are interested in CAT/GMAT preparation. It has several demographic targeting options such as age, college name, graduation year which are particularly useful for education sector.

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