Cinemagraphs are still photographs in which a minor and repeated movement occurs. Cinemagraphs, which are published in either animated GIF format or as video, can give the illusion that the viewer is watching a video.

Cinemagraph, as a concept, was introduced by a New York fashion photographer Jamie Beck, in collaboration with motion graphics designer Kevin Burg.

In a recent article, AdWeek reports that Facebook might introduce these ad formats in the newsfeed. If cinemagrphs are launched on Facebook, you would see more of such hypnotic still images with moving parts in your newsfeed. These videos attract users attention and will lead to a stronger brand impression every time they see the ad.

Cinemagraphs have already been introduced on Instagram. A leading American fashion brand Stuart Weitzman is among the first to use these ads. They cleverly executed a new marketing strategy integrating both Instagram and Facebook, reports Adweek. In this campaign, Instagram users were first exposed to the Cinemagraph ads. Those users who viewed the ads were then showed a series of product posts on Facebook using custom audience.

Consumers are more likely to show interest in a product, if they are previously exposed to a video ad , followed by a direct sales message, according to Justin Kistner, vp of marketing at social media ad firm Mixpo.

Here is a collection 35 such hypnotic cinemagraphs.

1. A Bit of Flash

Source

2. The Looks In Her Eye

3. Waiting By The Balcony

coco-balcony-429

3. Just Thinking

coco-balcony-429

4. Lightness of Her Hair

coco-balcony-429

5. Country Side

6. Oh! That Key Chain

7. Bad Habit

8. There’s Something About Her

9. Does she look like Daenerys Targaryen?

10. Waiting For My Love

cinemagraphs-01

 11. Ready For Work

cinemagraphs-03

 12. Heart

cinemagraphs-04

 13. For The Love Of My Life

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 14. Rose

cinemagraphs-10

 15. I Am The Star Of My Shop

cinemagraphs-12

 16. My Dreams

cinemagraphs-13

 17. Home Ready

 

cinemagraphs-15

18. Jalwa

cinemagraphs-16

 19. Boutique

cinemagraphs-22

 20. Fashion

cinemagraphs-26

 21. In The Arms Of My Love

cinemagraphs-31

 22. The Lady In Red

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 23. Walking The Ramp

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24. Oh..Those Eyes.

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 25. Lucky Key Ring

Lips holding Key rings

26. Blown Away!

Married

27. Sanorita

cinemagraphs-36

28. I Love Make Up

18fca029

29. Firworks

chanel-cinemagraph

30. A Lady At The Table

OZ-MASTER-with-Color9801

 

31. Let’s Have A Drink

 

whiskey-cinemagraph

32. City Life

 

 

 

 

 

 

CR-Glass-980

33. Too Much Red

paint-it-on-429

34. Happy Christmas

holidays-cinemagraph

35. Golden Globe


product-cinemagram

 

Do you believe that these ad formats would charm customers more than the usual picture or video ads?

Amit Ranjan is the co-founder of socialbloop. He has worked for companies like TravelTriangle and e-gmat. He loves to help companies grow their revenues by increasing relevant website traffic.

Amit is a graduate of IIM Indore and IIT BHU.