I believe that all of us- as we progress in our lives- keep on learning new stuff. Everybody gets new experiences, and develops extraordinary skills at some stuff. These experiences and insights when shared with the world enhances the world knowledge. Blogs and social media have empowered us to share our views with the world instantly. But, do you know that as you create content online, you create an asset for yourselves. An asset that could be a significant source of revenue for you in the future.

Photo from Flickr - redcargurl
Photo from Flickr – redcargurl

Let us go more in detail about how an online content is an asset. According to copyright policies, if you create a content or idea, you automatically get a copyright for that content. Nobody can copy your content without your permission. So, you are the sole owner of your articles or blogs. If you are creating excellent and well researched content which is very useful to your target segment, then you will have a huge number of visitors to your blog. Besides helping people by sharing knowledge, you can also earn some revenue out of your blogs. If you have a huge fan base on you blog or you write content on topics that are among highly searched terms on Google, then you may witness a large number of visitors to your blog. You can enable google adsense or wordads in your blogs to allow these third parties to put ads on your blogs. You will get a share from the revenues which Google get from clicks on ads on your site.

Most of the above is pretty much known to everybody. There is one more way you could earn revenue; that is, through affiliate programs. There are many e-commerce sites or online businesses that would love to get extra visitors. If some of these visitors convert i.e either they register or buy products at the target sites, you will get a share of the revenues.

7 ways to create an extraordinary blog

By an extraordinary blog article, I mean a blog which gets above average number of views. The views to your blog could be through your fan base, but a significant portion of your readers are those coming from organic search, and through social sharing.

While a good writing style is essential for creating extraordinary blogs, but it is not sufficient. There are 7 main factors which make your blog a highly visited blog.

1. Research before you write

Top class articles need to have one very important element-information. It is difficult for a person to be expert on all the topics she writes about. Consequently to have a rich information content, one needs to do a preliminary online search on the topic. Aggregate the various ideas that are out there. Collect examples which you would like to use. Talk to the people who you think are experts on the topic. Then start composing your version or your point of view. You can quote a few sentences from other writers after proper attribution, and you can even debate on other ideas related to the topic.

One of the best blogs I read over the internet, and which I trust most for some basic information is Lifehackr.com. They have blogs written by different authors around the globe. The blogs present on this site are truly informative and have sole intention of helping the readers. They have carved their niche in the blog publishing arena- they are about all the simple tricks that make your life easy.

2. Choose your niche market, and write content for that market

Writing on a broad topic won’t really help you because there are tons of other bloggers who have already written content on the same. For most broad topics you could easily find websites that have built their brand in.  It is highly recommended that you choose a subject that is not too broad neither too specific. The problem with the specific subjects is that there would be very few people interested in reading. Try to have a balance in this regard.

If you are creating content for your business website, then you don’t have a choice of the subject. You’ll specifically be blogging about the subject to which your business relates to.

3. Make your blog Google friendly. Take care of the key words

You can do a preliminary research on the keywords, and the monthly volume of searches happening for those keywords in India or around the globe depending upon the geographical spread of your target market. Make a list of the keywords which you would be using in your blog. Use them as frequently as possible. This makes your site to appear higher in the Google’s organic searches or for any search sites for that matter like Yahoo or Bing. It is one of the most frequently used search optimization techniques used by bloggers to increase the search traffic on their website.  But this technique alone won’t do wonders for you. It works only when the visitors really like your content, spend a lot of time reading it and share the content on other websites. This because Google takes into account the relevance of the pages for the various search terms. The relevance of a page depends on the time spent on the page, bounce rate of the page and exit rate of the page including other factors.

Don’t try to use only high volume keywords in your blog. Some keywords-even though they have high search volumes- won’t make your blog appear in the first page of the organic search. Select some niche keywords with average volumes, and try to develop best content around those words. One last point in this regard: never make google sole focus of your blog. You need to have an extraordinary content; the search engine would respect you only when your visitors respect you.

4. Use picture and videos

Most of the popular blogging websites like WordPress or BlogSpot allow you to add pictures and videos in your blog. Pictures make your blog look lively, and it engage the visitors visually. If you have a great content that has not been presented well to the visitors, then they might close your website without even taking a short view at the page. The visitors would even feel that the blogger is not serious about her content. Some of those finer finishing touches could really transform your blog into a masterpiece. So use as many relevant pictures and videos inside your post as possible.

This phenomenon of higher user engagement is also seen in Facebook posts. Most of the social media marketing community agree to the fact that a Facebook post with image has 40% more engagement than a post without an image.

Well, all of us like videos and pictures, but when it comes to using some of those in your blogs, the biggest hurdle is copyrights. Certainly your blog shouldn’t infringe anybody’s copyrights. Wait, the world is not that bleak guys. Use images shared under Creative Commons. Thanks to creative commons revolution, you could find high quality images, videos and music to be used with your content free of cost.

Search media using search.creativecommons.org . Select your preferred source like Google or Flickr. Find your best image. See under which license the image is shared. Use the image accordingly. You can look at the images that I have used in this blog, and pay attention to the way I have attributed them to the original author.

5. Keep the reader in mind while writing your blog

If you’re creating a blog for business purposes –either to drive traffic to your website or to make money through ads- or for fun or for helping people, it is important to always keep the reader in mind. You’ve to understand why a reader is actually reading your blog. Either she has a problem for which she is looking a solution or she is interested in the topic and might have stumbled upon one of the backlinks on other blogs and social media. In any case the reader is allocating an important her time to your article. Certainly, she must get a good return on investment. Either her problem should be solved completely so that she doesn’t have to look any further or she must be gratified by the information she got from your blog.

6. Spread the Word

So you have written your best content, but don’t sit tight after that. It’s time to activate your gray matter. Do a bit of social media marketing for your blog. Share with your friends on Facebook and Twitter to start with. Then add your website to the signature for your personal email id. Keep it as status message on Skype, whatsapp and Gmail chat. Take part in active Facebook and Linkedin group discussions. For taking part in the discussions, you need to be part of these Groups. Remember not to spam other groups, rather post in the groups related to the topic with which your blog is related to it. If your blog is about health benefits of  yoga, then don’t post discussion in groups related to hard rock. Because that’s spam and that’s waste of your time. Try to find online communities which are related to your website/blog.

Thanks for reading. Best of luck for your upcoming blogs. If you liked this article, please share it on Facebook or twitter.

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Amit Ranjan

Co-Founder & CEO at SocialBloop
Amit Ranjan is the co-founder of socialbloop. He has worked for companies like TravelTriangle and e-gmat. He loves to help companies grow their revenues by increasing relevant website traffic.

Amit is a graduate of IIM Indore and IIT BHU.
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